As Unique As You
Some things had never existed before.
Some things had never existed before.
There are objects that are not built for utility —
they are commissioned for last.
In 1930, a Pierce-Arrow Town Car was created for Reza Shah (Shah of Iran) — not as a vehicle, but as a ceremonial statement of authority. A collaboration between Pierce-Arrow Motor Car Company of Buffalo and Brunn & Co., it was shaped as a moving extension of royal identity.
The specification was unlike anything the automotive world had seen.
White bodywork, originally finished with 24-karat gold-plated brightwork.
Rear doors embedded with crown insignias, set with semi-precious ( such as Persian Turquoise) stones.
Interior surfaces wrapped in champagne silk, satin wood inlays, and deep fur floor coverings — a material language of absolute refinement.
At its time, it was described as “the world’s most expensive automobile.”
But its true value was never numerical.
It was symbolic.
A machine designed not to be driven in speed, but to exist in ceremony — where movement itself became an expression of sovereignty.
Over time, the car changed.
after recived in Iran, color changed to deep Persian royal blue, but gold
Colors shifted. Elements were removed. History intervened.
After arriving in Iran, the car’s color was changed to a deep royal blue, but the 24-karat gold elements still remained prominent.
Yet something remained untouched:
the language of gold.
Not as decoration — but as permanence.
Today, this story is not remembered as an automobile.
It is remembered as a fragment of an era —
where craftsmanship, power, and material were spoken in the same language.
And in its reinterpretation, gold is not longer reflect.
It is shine of memory made visible.
A quiet reflection of a time when everything important moved slower, but meant more.
In umique we immortalized that memory in a museum piece, in a handcrafted frame with 24k gold leaf on African black wood, in a one of one edition (in 3 sizes).
they are commissioned for last.
In 1930, a Pierce-Arrow Town Car was created for Reza Shah (Shah of Iran) — not as a vehicle, but as a ceremonial statement of authority. A collaboration between Pierce-Arrow Motor Car Company of Buffalo and Brunn & Co., it was shaped as a moving extension of royal identity.
The specification was unlike anything the automotive world had seen.
White bodywork, originally finished with 24-karat gold-plated brightwork.
Rear doors embedded with crown insignias, set with semi-precious ( such as Persian Turquoise) stones.
Interior surfaces wrapped in champagne silk, satin wood inlays, and deep fur floor coverings — a material language of absolute refinement.
At its time, it was described as “the world’s most expensive automobile.”
But its true value was never numerical.
It was symbolic.
A machine designed not to be driven in speed, but to exist in ceremony — where movement itself became an expression of sovereignty.
Over time, the car changed.
after recived in Iran, color changed to deep Persian royal blue, but gold
Colors shifted. Elements were removed. History intervened.
After arriving in Iran, the car’s color was changed to a deep royal blue, but the 24-karat gold elements still remained prominent.
Yet something remained untouched:
the language of gold.
Not as decoration — but as permanence.
Today, this story is not remembered as an automobile.
It is remembered as a fragment of an era —
where craftsmanship, power, and material were spoken in the same language.
And in its reinterpretation, gold is not longer reflect.
It is shine of memory made visible.
A quiet reflection of a time when everything important moved slower, but meant more.
In umique we immortalized that memory in a museum piece, in a handcrafted frame with 24k gold leaf on African black wood, in a one of one edition (in 3 sizes).
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